The Importance of an Effective Merchandise Display Strategy
A Good merchandise display strategy will increase the customer’s desire for the product on display. It is important that the need of the customer is the number one focus in the display strategy.
Every profitable retail store has the following three components: a well organised product display, a tidy store and professional and friendly store associates.
A good visual display strategy can result in increased customer flow which ultimately translates into increased sales.
The essence of an effective display strategy is to ensure that merchandise is prominently located on the shop floor to persuade potential customers to buy. One of the best strategies for implementing an effective display is the grouping of products. When products are grouped together, they make the buying decision and overall process easy for prospective customers.
When preparing a merchandise display it is imperative that products are displayed with minimal resources available. The essence of the exercise is not just about the allocation of resources, but the message that is being conveyed to prospective customers. It is therefore essential that the process starts and ends with focus on the target market.
What Are the Best Visual Merchandise Display Strategies?
The most effective visual merchandise displays are those that group products together in relation to their: colour, size, class and price.
When products are displayed individually, effort must be made to enhance impact through the innovative use of lighting, mannequins and other display fixtures or props.
How to Implement a Good Merchandise Display Strategy:
Follow the steps below to implement an effective good display strategy:
Step One – When allocating display space and resources it is imperative to take into account the target market.
Step Two – Ensure the display is neat and well organised. A well organised display will attract and entice customers to purchase.
Step Three – Do not over-complicate the display however ensure it conveys a clear and unambiguous message about your brand to prospects.
Step Four – Create a contextual display by merging similar products together. This makes buying decisions easier for customers.
Step Five – Display small items prominently with the effective use of lighting to make them easily visible and accessible to customers.
Step Six – Ensure display fixtures, colour, backgrounds and size complements each other. The theme of the display must be expressed through the use of the most appropriate colour combination, fixtures and background.
Step Seven- Enhance certain products by suspending them from either the ceiling or floor using hooks, hangers, or pedestals.