Put Your Best Face Forward

We live in an era where almost everything is described in terms of “super”, or “extreme”. There are television shows showing the most wild and wacky sports. Fast food restaurants encourage us to forget to count calories and super size our meal choices. There is no such thing as a normal sale, it’s got to be a super sale. So when it comes to our physical appearance and the desire to look good, we go for the extreme makeover.

The quest for the perfect face, hair, and body is not for the faint of heart. Wading through the promises of products, potions and procedures takes time and persistence. But after mapping out a plan of attack, and clutching a fistful of dollars, the plan can go forward.

For most folks it’s our face that concerns us the most. It’s out there like a business card for everyone to see, and we want to present the best impression for as long as possible. So every forehead furrow, neck jiggle, and eye droop becomes a potential battleground in the fight for the fountain of youth.

Thank goodness there are options available that don’t involve surgery. Most of us would agree that surgery is too drastic and requires a long period of healing. We’d rather opt for gentle and quick. This is where botox treatments enter the picture.

Botox is a trade name for botulinum toxin A. It may surprise you that botox is related to botulism, a form of food poisoning which can cause paralysis, sometimes leading to death. When botulinum toxins latch onto nerve endings, the neurotransmitter called acetylcholine which causes muscles to contract, cannot be released, and paralysis occurs.

Ironically, it is this botulism toxin, which often causes a food poisoning victim’s respiratory muscles to fail, that has completely revolutionized the business of looking good.

Botox has been touted as a remedy used to eliminate wrinkles for many years, but it was only in April of 2002 that the U.S. Food and Drug Administration (FDA) approved it for cosmetic use. It has also been approved to treat some medical conditions since 1989.

Frown lines, that many adults develop between their eyebrows, respond especially well to botox treatments. Injections into the muscles surrounding the brows, paralyze the area, and the wrinkles smooth out. It takes a few hours to a couple of days for the toxin to do its magic, and the treatment can last from three to eight months. The hated crows feet that many women despise, will simply disappear, with botox intervention.

In spite of the treatments being temporary, botox has become extremely popular. It affords the client the flexibility of knowing that the effect will wear off in time, but that a tune-up appointment can easily be booked. The before and after contrast will, at all times, be gradual. Many people have commented that their friends and family never knew that they had something done. It simply appeared that they’d been away on vacation and had come back looking happy and well rested.

So, in this era of extremes, it a relief that the fountain of youth can be achieved, not by extreme measures, but quickly and gently.