Helping Somebody with Depression

If you want to help someone suffering from depression or who you suspect is depressed, following are the three simple things you can do.

  • Understand the perspective and the situation of the person.
  • Help him or her get an appropriate diagnosis.
  • Get appropriate treatment for him or her.

Understanding the situation in regards to the possibly depressed person.

Remember that depression is a complex "illness", and not something just in the mind. So, never ridicule the concerned person of faking an illness or lethargy. Do not expect or tell the person to just "snap out of it." Most people will get a great deal of sympathy and attention if they have broken an arm or a leg, because the problem is so obvious and visible. The pain and suffering of anxiety and depression are no less real because we can not see them, in fact they can be greater because we can forget they are there.

Tell the person that you understand and with appropriate diagnosis and treatment, he or she will get better for sure. Also tell the person not to think of himself or herself as inferior to anyone. Keep reassuring the person that he or she will be cured. Exude hope, confidence and optimism and promotion treatment.

Offer emotional support to the depressed person. This involves understanding, patience, affection, and encouragement. Engage the depressed person in conversation and listen carefully. Do not disparage feelings expressed, but point out realities and offer hope. Do not ignore remarks about suicide. Report them to the depressed person's therapist or the doctor immediately.

Invite the depressed person for walks, outings, to the movies, and other activities. Be gently insistent if your invitation is denied. Encourage participation in some activities that once cave pleasure, such as hobbies, sports, religious or cultural activities, but do not push the depressed person to undertake too much too soon. The depressed person needs diversion and company, but too many demands can increase feelings of failure.

Understand that you may find the experience physically and emotionally draining, trying, distressing, maddening and downright exhausting at times. This is obviously more intense for those who live in close proximity with the person who is ill, rather than those who have frequent but less day-to-day contact. On the other hand, the sense of delight, sheer relief and pleasure that comes from watching the definite signs of recovery take place can more than compensate for the negative experiences of supporting someone who is severely depressed.

A lot of characteristics of a depressed person's behavior are such which repel people from them. In fact, although being alone is something that is not consciously desired by the depressed person, the sad reality is that he or she may end up acting in such a way that friends and relatives keep their emotional and physical distance from him or her. Once you understand this basic dilemma, it may make it possible for us to see that a depressed person may be crying out for company and attention, even when they are behaving in what is an apparently anti-social way. In such a situation, it can be helpful not to have a knee-jerk reaction to the alienating behavior, but to try to stand back for a moment and try to communicate at a level level with the person who is depressed by showing as much warmth and understanding as you can. It is common for those who are depressed to feel deeply unloable and unloved: if you can respond in a genuinely compassionate and non-judgmental way it provides the depressed person with an opportunity to respond in a positive way.

Any suggestion that the depressed person is contemplating suicide requires professional support and input. Under no circumstances should this responsibility be shouldered alone by whoever is supporting a severely depressed and / or anxious person.

Diagnosis of the exact situation and problem

If you feel that a close friend or relative may be suffering from undiagnosed depression, make sure that he or she sees a doctor in order to ask for help. This can be a particular problem for men, who may feel instinctively uncomfortable about asking for help and advice if they feel depressed, since they may feel that this is indeed an admission of weakness. This male fear of vulnerability is thought to be part of the reason why far more women than men are diagnosed as suffering from depression, since women on the whole are thought to be more comfortable with acknowledging problems of a non-physical nature. Since there are so many avenues of support open to anyone suffering from depression, it is very sad if these positive opportunities for treatment are missed due to avoiding asking for appropriate help when necessary. If someone is in too passive a state to go out and see their doctor, arrange for the doctor to come and see them. This may be especially appropriate if the person who is depressed is elderly or suffering from limited mobility.

If the person who is depressed is living alone, keep in touch regularly by a combination of visits and telephone calls. Preparing the occasional meal or giving help with household chores can be a lifesaver to someone who is going through an especially down phase, since at times like these it can take what looks like a superhuman effort to accomplish even the most basic of tasks.

Make sure, as far as possible, that the depressed person takes frequent exercise. This need be nothing more ambitious than taking a regular walk each day, or having a swim at a nearby pool. Since it is natural for someone who is depressed to become very intrusive and disinclined to take the initiative to go out, even when it may be very necessary, suggest going out for a coffee, a brief shopping trip, or for a drive into the country for a change of scene.

Try to counter negative statements with appropriate positive perspectives. Although this may not always be appreciated or appropriate, in certain situations it can be extremely important to balance an unrealistically bleak perspective with a more rational one. If someone who is depressed comes out with a comment that his or her life is worthless and nobody likes him or her, remind him or her of all the people who care for him or her, including yourself.

Getting appropriate treatment for the depressed and sticking to it

This involves getting treatment for the depressed person from a qualified healthcare professional. Encourage the individual to stay with treatment until symptoms begin to abate. This may take several weeks. If no improvement occurs for a fundamental period, seek a different treatment. You may be required to make an appointment and accomplicing the depressed person to the doctor. Also monitor whether the depressed person is taking medication. The depressed person should be encouraged to obey the doctor's advice about the use of alcoholic products while on medication.

Removal of Skin Tags – Another Option

The removal of skin tags is something which all suffers of this embarrassing condition look to sort out. But just how do you remove them safely and for good? Before we look into some do's and dont's it is first important to understand what a skin tag is and be certain that this is what the problem is.

Skin tags are small pieces of skin which hang from various locations of the body, usually by a small thread of skin. They are in most cases benign skin lumps and pose no health problem. They are however extremely unsightly and can when rubbed or made become sore and irritated. These tags should not be confused with warts given they are completely different in form. The technical name for the tags themselves is referred to as a penduncle and typically are very small. Typically, the take on the same color of the under body skin and are generally common around the face, edge of the eyes, groin area and armpits.

If you are a sufferer of skin tags you may feel that you are the only one but rest assured that they are very common with millions of people suffering with them although some people may be more prone to the problem than others especially if members of your family also have the condition.

Ok, you so understand that you have skin tags and need a decent method of removal.

There are a couple of options open to you;

The first removal method involves the many methods and preparations for treating mild cases of skin tags. Handed down the years things such as freezing, tieing with a piece of cotton to strangulated the tag, clipping them off with nail clippers (DO NOT TRY THIS!), Using duct tape (DO NOT TRY THIS EITHER!) And even bathing with tea tree oils.

These methods are something which in some cases will help to relieve the unsecured sereness but will do little to eradicate them completely and the chances are they will return.

The second option involves a trip to your local doctor or hospital while you can have the tags surgically removed. This is effective at ensuring the skin tags do not return but will leave an unsightly scar after the procedure. The other issue with surgical procedures is that you will have to end a hospital or physician surgery and the inevitable anesthetic injection.

Is there another option?

Removal of skin tags is something which if your anything like me, was something that I needed to have done. My problem was the fear of injections, the doctor, hospitals and surgeons knives! I hunted high and low for a viable alternative to a medical procedure and could not find one which worked. In my case, the removal of skin tags from my underarms was impossible.

That is until last year when I discovered a new and ground breaking home remedy. This treatment cured the terrible underarm skin tags I was suffering with. Not only curing the condition for good but also within 1 week over 90% of my tags had gone. I only wish I had discovered it years ago, I could have saved myself countless bottles of lotions and creams!

Knowing About Xeroderma Pigmentosum Disease

Today, you can deal with some of the most difficult things in the matter of few seconds. The introduction of automated machines has helped different industries to grow and it has become easier for manankind to achieve certain tasks with ease.

There is no doubt in the fact that things will get better in future, but, there is something that is still hurting people like anything. This thing is about different diseases that are there to put people in a great amount of trouble. Among many other diseases, xeroderma pigmentosum disease is one which is hurting people in a great way.

Although, this disease is pretty rare, but, there are people who are living their life with it. Actually, xeroderma pigmentosum is an autosomal recessive genetic disorder where it becomes difficult for a person to repair the damage caused by ultraviolet light. In this disease, people may have to face photosensitivity, freckling, corneal opacities, xerosis and many other problems that also include skin cancer. In some people, it may not be as severe as in others. However, when it will be severe, it becomes difficult for a person to come out in sun light. In fact, in some cases, sunlight is completely avoided which certainly is nothing less than a curse.

As mentioned that severity of this disease may differ from person to person, so, doctors divide it in different categories based on the severity. For instance, a person will be having mild xeroderma pigmentosum if he will be having light brown freckles on his face only. However, a person will have moderate xeroderma pigmentosum if he will be having dark brown freckles on other parts of the body along with face.

Finally, there come people with severe xeroderma pigmentosum who will be having intense dark brown freckles along with burning on different parts of the body. In these patients, ulcers and malignancy can also be witnessed.

When it comes to treatment, patients are usually treated according to the severity of their disease. However, it is pertinent to mention that this disease can claim life if it will be overly severe. So, a patient must proceed after consulting with a doctor. There are some patients who are given certain antibiotics to reduce the irritation. Steroids and sunscreens are also used to treat some patients.

However, it is quite obvious that no treatment will work without the patient will avoid a direct exposure to sunlight. So, it is of utmost importance to stay away from sunlight as it can aggravate the situation to its extreme level.

So, the crux of the matter is that there are people who are suffering with xeroderma pigmentosum which is characterized by the hypersensitivity ultraviolet light. However, there are some treatment options available for these people, but, they will only work if a person will avoid getting in sunlight. Difficult situation to be in, is not it? It is certainly is and that's why the life is tough for people having xeroderma pigmentosum disease.

The Advantages and Disadvantages of Ceramic Disc Taps

Taps drip. It’s inevitable, like death and taxes.

Traditional taps seal using a rubber ring screwed down over

the end of a metal pipe. Sooner or later the rubber is

going to go hard, split or just wear away and it will no

longer seal. Then water seeps through, and the tap starts

dripping. Left alone the problem gets worse as the water

wears away the valve seat. Then you’ll have to either

re-grind the valve seat(Do you own a valve seat re-grinder?

Who would?) or replace the tap. Tedious in either case.

But, it need not happen. Many taps now use ceramic discs.

Method of Operation

Instead of creating a seal by forcing a rubber washer onto

the end of the water feed pipe, they use two ceramic discs

each with matching slots in them. These are held over the

end of the water feed pipe. The lower disc doesn’t move

while the upper disc is turned over the lower disc by the

tap head. Water will only flow when the upper and lower

slots match up.


There are a number of benefits to this arrangement. The most

obvious is that ceramic discs are much harder than rubber

and much more resistant to erosion by water seepage. Hence

they have a much longer life before needing replacement.

Additionally, because the water flows between the two discs,

the discs erode not the metal of the valve. Also, because

of the way the discs are arranged, the taps go fully on with

only one quarter of a turn and tap needs only light pressure

to operate. This light action has the advantage that they

are easy to operate with the back of the hand if your hands

are dirty and for people with restricted movement.

Where they are Used

The ease of operation and the long life mean that most good

quality sink mixer taps have been made using ceramic discs

for a while, but basin taps with ceramic discs are

surprisingly less common. The more use a tap gets, the more

attractive the use of ceramic disc technology becomes. This

is doubly true in hard water areas, which can be murder on

traditional taps.


Everything has it’s downside, and there are cons to ceramic

disc taps. They do eventually wear out and are more

expensive than old style taps and are not suitable for very

low water pressure. Unusually, many of the manufacturers

seem to use standard sizes, so getting a replacement is

often straightforward. Because taps on basins can be either

handed or not not, one can’t always be sure which way to

turn each tap on, this can be annoying! Lastly, unlike

traditional style taps, which take a number of turns to be

on full, you may easily turn the water flow on far more than

meant. The unexpectedly vigorous water flow and splashing

can cause water going everywhere, including over your

clothes. Not Good!

Great Mullein – Discover The Healing Qualities Of The Herb (Part 2)

The article deals with the healing qualities of great mullein. The herb has been used for medical purposes through history. However, there are other species in Verbascum genus used for medical purposes. These species are showy mullein (Verbascum speciosum), dark mullein (Verbascum nigrum) and orange mullein (Verbascum phlomoides). These herbs are sometimes cultured in gardens as ornamental plants.

Dark mullein is a biennial growing to a height of 1.2 meters. The plant has dark stem stem branched at the top. The blossoms are arranged in dense spikes. Corolla is yellow with red-brown patches on the bottom of it. Filaments are covered with violet hairs. The herb blooms starting from June till September. The plant can be found in brushwood, ditch slope, roadside and fallow land.

  1. You can collect the leaves and tops of the herb at the beginning of its florescence, and use them similarly to the blossoms. Infuse 4-8 grams of the herbs with a glass of boiling water. Let the infusion brew for some times and decant it. Mix the infusion at 10 percent concentration with honey and use the remedy as a sedative before going to bed. It is due to its ability to reduce irritation and brain activity. Blossoms are included in compound teas with diuretic and laxative properties.
  2. Alternative medicine uses the root of the herb, as well. Infuse a tablespoon of the herbs with a glass of boiling water. Drink 125-225 millilitres of the decoction once a day to treat inflammation of upper airways, hoarseness, tracheitis, bronchitis, whooping cough, cold viruses and grippe.
  3. Remedies made of the blossoms and leaves are intended for external use, as well. You can add them to bath water to treat skin inflammation, rachitis and scrofula or use these remedies for compress to deal with boil, sore and purulent wound. In order to treat eczema, burn, hemorrhoids and boil, you should boil the leaves in milk. Cracked skin might be enriched by strewing the powder made of the blossoms on it.
  4. Dark mullein is used in folk medicine, as well. Infuse 2 teaspoons of the blossoms and leaves of the herb with a glass of boiling water. Leave the infusion to brew for some time and use the infusion to treat diarrhea and epilepsy. In addition, it is a great remedy to prevent nervous system disorders and edema. You should drink half a glass of the infusion made of dark mullein root 3 times a day in case of gout.

Introducing Biofeedback Therapy

Do you suffer from stress at times? Often, it may seem as though these stresses are impossible to control. You may experience heart rate increases, tense muscles or a rising blood pressure. None of these conditions are healthy. They all affect your body in a negative fashion. You probably feel like you are aging faster.
You probably have thought that these automatic body responses were impossible to control. Through developments in biofeedback therapy, this may become possible for you.

Biofeedback therapy measures how the body responds to stress using electronic impulses and other equipment. The information gathered can tell us how your body responds to these stresses. Some of the responses measured are heart rate changes and body temperature changes. Based on the results, a therapist can help you reverse a particular reaction by focusing on that specific area.

Biofeedback therapy takes a different and innovative approach to relieving targeted stresses. In the past, efforts have been fixated whole body relaxation. With biofeedback therapy, the specific areas affected by stress can now be directly focused upon for improvements. The biofeedback therapy may be targeted at these areas of tension, so that these negative stresses can be relieved. There is no need to concentrate on areas where there is no problem.

Biofeedback therapy is a noninvasive procedure, so there, it is certainly preferred over many other monitoring procedures. This is an important therapeutic option that many people can feel comfortable with. Techniques such as progressive muscle relaxation or imagery are used to reduce the effects of stress to relax ones body both after and even during stressful situations. Some other conditions that biofeedback therapy has been helpful in treating are diabetes, epilepsy, incontinence, and hyperactivity disorders.

Reducing Cholesterol With Diet and Exercise

Having high blood cholesterol levels is a leading risk factor a great variety of potentially deadly diseases including coronary artery disease, heart disease, blood clots, and strokes. If you make an appointment with your doctor to get your cholesterol tested and it comes back high the first recommendation he or she will make is a cholesterol reducing program built around diet and exercise.

Your diet is the key to lowering your levels back into the normal but probably not in the way you think. The way in which your food is prepared can have just as big an impact on cholesterol levels as the food itself. It used to be thought that avoiding foods high in cholesterol such as egg yolks was the way to control it. In fact this limited diets to the point that most people had a hard time following one because all food from animal sources has cholesterol in it.

Fortunately research has shown that this line of thinking is not necessarily true. It has been found that cholesterol found in food does not necessarily translate into higher levels in the blood stream. What the research did find is that the largest contributors to high blood levels of cholesterol are saturated fat and trans fat. If you can significantly cut these types of fat from your diet you can make considerable gains.

This is where how you prepare your food becomes important. Many times it what you are cooking your food in that causes the problems. Cooking and frying your food in vegetable oils, butter, or margarines that have high saturated and trans fat content will raise your cholesterol levels more easily then eating foods that contain it.

Label reading when grocery shopping will also be a skill you will need to learn to help combat high cholesterol. Look for lean cuts of meat that can be broiled or baked. Remember frying up that chicken or fish in some batter and hot oil is the wrong thing to do. You will also need to make the switch to low fat dairy products. This includes drinking 1% or skim milk. Dairy products do have a lot of important vitamins and mineral it them so do not completely cut them from your diet.

An exercise program of some sort will also help keep those cholesterol levels under control. You do not have to join a gym or hire a personal trainer, just going for a walk 4 or 5 times a week is a good start. There are other health benefits to undertaking an exercise program as well.

Exercise also helps burn extra body fat, which it uses for energy. But fat needs to be converted into a usable form of energy that the body can use. The liver increases it output of the good HDL cholesterol which circulates through the blood stream picking up the bad LDL cholesterol which is then converted into the energy your body needs during exercise.

The fight against high cholesterol starts with a sensible diet and exercise plan. In fact reducing cholesterol may be as simple as making just a few minor lifestyle changes centered around these two areas.

Thyroid Dysfunction And Its Underlying Cause

When the Thyroid gland is over-producing or under-producing thyroid hormones, the body exhibits uncomfortable and often debilitating symptoms. Making matters worse is the fact that even when the thyroid hormone levels are tested, it is common for the test results to come back normal, even in the cases that have a dysfunctional thyroid gland.

This endocrine system gland is located in the front of the neck roughly near to what is known as the adams apple. When the thyroid gland under-produces the thyroid hormone that is needed to regulate metabolism, protein utilization and the sensitivity of the body to other hormones, is interrupted. People with this condition, often feel sluggish, cold, depressed and are likely to experience rapid weight gain. A goiter, which is an enlarged thyroid, will form. This spongy bump can be felt with the fingertips and will not present with pain.

Contrary to hypothyroidism, is hyperthyroidism in which an overactive thyroid will produce an excessive amount of thyroid hormones. Protruding eyes, excessive sweating, weight loss and muscle weakness are all classic symptoms of this disorder. It is starting to become increasingly evident that thyroid problems can even cause diabetes. The A1C Test can determine whether glucose levels are unbalanced and the diagnosis of diabetes can be made additionally.

Hashimoto’s Disease, otherwise known as Hashimoto’s thyroiditis, is known to be the number one cause of the under-active thyroid. Todays mainstream healthcare system will typically miss this condition as it frequently goes undiagnosed and untreated. The Thyroid stimulating hormone test or TSH test, is not enough to show whether or not this condition is present and many sufferers because of this, remain frustrated without answers or relief from their illnesses.

The above mentioned disease is actually an auto-immune disorder in which the body’s immune system attacks its own tissue. With constantly eroding thyroid tissue, the ability of this gland to self regulate is compromised. Although this disease is more prevalent in woman, it is known to strike men as well. The underlying cause of the autoimmune disorder is needed to be diagnosed, understood and treated instead of taken only what is typically given in the health care system today, thyroid medication. The digestion system is the first place to look for abnormalities, as poor diet and stress can lead to what is called leaky gut syndrome which ultimately causes the auto immune disease, then the thyroid dysfunction.

If you are experiencing any of the above symptoms, even if you have been tested in the past, please see a doctor as soon as possible. The diseases of the thyroid are very serious and effect many body functions. When you start treating the cause of the disease, and not just the symptoms you will start feeling better.

A Psychological Profile Of Janis Joplin

“The greater the feeling of inferiority that has been experienced, the more powerful is the urge to conquest and the more violent the emotional agitation.” —Alfred Adler

Biographical Overview

Janice Joplin was born January 19, 1943 in Port Arthur Texas to Seth and Dorothy Joplin. Janice was the first born child in a family that would eventually include a sister Laura, who was born 6 years later, and a brother Michael, who was born 10 years later. Janice’s early family life was relatively normal, and as a child she was exceptionally curious and bright. Janice often made up stories as a child and began writing plays while in the first grade, and even at a very young age her creative talent seemed to be developing.

One early story recounted in Myra Friedman’s (1973) book on Janis, recounts how Seth would take the Janis and eventually her siblings down to the post office to look at the pictures of the wanted men as a form of entertainment. Given Janis’s later utter and total disregard for the law and conventionality in her life, one wonders if Janis didn’t develop some kind of sympathy for the “outlaw” from these early experiences, as she certainly began to view herself as existing outside of the bounds of normal society.

In Janis’s words, “The whole world turned on me” when she entered High School, and these years seemed to have an especially profound influence on Janis as well as her later work. Port Arthur was in many ways a rough and even violent city, and as a port town had a number of bars and houses of prostitution to service the men who came to work there. Janis witnessed extreme racism while growing up in Port Arthur, and her tolerance and acceptance of people from other races quickly earned her the nickname “nigger lover” which was one of many that she would eventually acquire in Port Arthur. During this period Janis also gained weight and developed bad skin, and she was often also called a “pig” by the other children in the school.

Following High School Janice enrolled at Lamar State College which she found was much like her High School in Port Arthur, as she again experienced a great deal of rejection here and eventually dropped out. With her parent’s blessing, Janis moved to Los Angeles to live with one of her aunts. Janis eventually moved out of her aunt’s home into a place of her own in Venice Beach and it was during this trip that she began to seriously use drugs including heroin. Having nearly died during her experiences in Venice Beach, Janice again returned to Port Arthur, and eventually decided to return to school, this time at the University of Texas in Austin.

It was during this period of her life where Janis began performing seriously as a musician. She had discovered the blues through listening to records by Odetta and Bessie Smith, and Janis showed an amazing ability to imitate these singers, which was a lifelong talent she had developed even as a young girl. Janis would often play in coffeehouses and other campus spots around Austin, and it was during these formative years where she was able to put together her blues, folk, and rock influences into her own integrated and unique sound. Janis’s favorite place to play was the legendary Threadgill’s where she became close friends with owner Ken Threadgill who was a very positive force in Janis’s life.

Although Austin included many more anti-establishment types than Port Arthur, Janis was still ridiculed and mocked at the University of Texas, and her sense of inferiority as a result of this reached its pinnacle when she was nominated for the “Ugliest Man on Campus” award while attending school in Austin. This was the final blow to Janis in Texas, and shortly after this even she packed her bags and moved to San Francisco to pursue a career as a singer.

Janis moved to Haight Ashbury in 1966 which at the time was the epicenter of the 1960’s. Bands such as the Grateful Dead and the Jefferson Airplane were also coming up at this time, and the music and freedom made the Haight in the 1960’s for many a magical time and place to be. Janis found an incredible sense of belonging with Big Brother during this time, and their early work as a band represented the raw energy and improvisational nature of rock and Roll that people were beginning to take notice of.

Janice soon began to outshine Big Brother however, and although they were a highly energetic live band, their improvisational style did not translate well in recording sessions. Janice on the other hand took a great interest in the recording sessions, and was committed to recording an album that demonstrated Big Brother’s and more importantly her own unique style. With Albert’s encouragement, Janice eventually left Big Brother, and this act was seen by many in the band, as well as many of Janice’s personal friends, as an act of selfish betrayal.

Janice next formed the Kosmic Blues Band, which she spelled with a K in honor of Franz Kafka, who was one of the many novelists that Janice loved to read. The band was supposed to mark a return to Janice’s blues roots, but her first gig in Memphis, a city rich in the blues tradition, was a disaster as the new band received a very lukewarm response from the Memphis crowd. During her time with Kosmic Blues, Janice, already a regular heavy drug user became more enamored of Heroin. Janice’s Heroin use continued to increase throughout her time with the Kosmic Blues band, and by the time it came to play at Woodstock in the summer of 1969 she was most likely addicted to the drug. In one particularly disgusting story, Janice’s friend and lover Peggy Caserta (who would later go on to write “Going down with Janis” recounts how Janis snuck into the portable toilets to shoot Heroin prior to her performance at Woodstock. In any case Janice’s performance at Woodstock was not thought to be one of her best, and it was at this juncture of her career where her Heroin abuse and continued heavy drinking seemed to adversely begin affecting her music.

Realizing that the Kosmic Blues band was not working, Janice also left this band, and in the last year of her life formed her final band that was known as Full Tilt Boogie. It was also during this period that Janice formed a friendship with Kris Kristopherson who would eventually become her lover, and who also wrote Janis’s seminal hit Me and Bobby McGee which is the song she is most known for today. During this last phase of her life, Janice began referring to herself as “Pearl” which to her represented the tough- talking highly sexed festive side of her nature.

One significant event that occurred at the end of her life was Janice’s ten year High-School reunion. Janis announced her plans to attend the reunion on the Dick Cavett show while also telling the host Dick Cavett that during her time at Port Arthur that her classmates “laughed me out of class, out of town and out of the state, man”. Janis wanted to return to Port Arthur to show those that had picked on her and ostracized her that she had made it after all, while also still craving acceptance from the town that she thought her fame would bring her. Janis was drunk most of the time during the reunion, and because she had made several negative remarks about the town in the national press, her visit did not achieve what she had hoped, and once again she left Port Arthur feeling rejected and unloved.

Upon returning to San Francisco Janice’s Heroin usage had increased significantly, and it was also during this time that she met and quickly became engaged to a man named Seth Morgan who was from a wealthy east coast family. By all accounts Seth was a dishonorable man, and his stormy relationship with Janis did not appear to be based on any kind of fidelity from either party. During Janis’s last months in San Francisco she also reconnected with Peggy Caserta whose appetite for Heroin nearly matched Janis’s. Peggy and many others of Janice’s friends continued to use Heroin with her in her last month, but Janice was using the drug alone in a seedy hotel when she eventually died from an overdose on October 4th 1970.

Janis’s death deeply saddened her friends as well as her fans, but many, including Janice herself, did not expect her to live a particularly long life. Her rampant alcohol and Heroin use had set her on a collision course with death that seemed inevitable, and with this in mind, many people considered the idea that Janice Joplin’s death was not in fact an accident but rather a suicide. While a coroner’s report showed that the Heroin Janice had used that night was especially pure, one can certainly speculate that Janis Joplin contributed greatly to her own demise. Despite the fact her death was eventually ruled an accident, it is clear that Janis Joplin’s sad and unhappy life ended as a direct result of her own actions.


Gender Role Preparation perceived through Gender Guiding Lines and Role Models

One of the ways a child makes his or her way in the world begins with an acceptance or a rejection of their gender guiding lines. In this regard, Janis Joplin’s relationship with her mother becomes fascinating to analyze, as Janice and her mother’s interactions were often characterized by a battle of wills and a great deal of turbulence. Janis’s mother, who was a Sunday school teacher, expected Janis to conform to the rules, wear dresses like the other little girls, while also making the family proud with her accomplishments. In this regard Mrs. Joplin had high expectations for her daughter concerning both conformity and accomplishment, and this seemed to send a mixed message to Janis that affected her future ambitions and desires.

Despite Janis’s rejection of the maternal guiding line, she did identify strongly with her father who was an intellectual man who enjoyed reading and was much more accepting and permissive of Janis than her mother. Janis seems to have strongly identified with her father instead of her mother, and this speaks directly to her eventual embrace of many more traditionally masculine qualities in her life.

Janis eventually almost totally and completely rejected her mother’s wishes that she be like the other girls, and therefore rejected the female guiding line in the family which also seemed to have an effect on her sexuality. Although Janis talked a few times of achieving married life with a “white picket fence” she found belonging by wearing pants and acting like one of the boys, and for Janis this included sleeping with by her own account “a couple of hundred” women throughout her life, including one in her High School years.

Much has been made of Janis’s sexuality, and one feminist writer attributed Janis’s drug use and lifelong pain as resulting from being unable to fully come out and experience life as her lesbian self. In essence she made Janis a martyr for lesbian causes, and this idea is provocative and interesting to consider with regard to Janis. It certainly must have been difficult for Janis to reject the feminine guiding line in the family without it having some affect on her sexuality, and therefore it seems highly plausible that Janis may have been predominantly attracted to other women. On the other hand Janis did also sleep with a great many more men than women in her life, but her inability to sustain lasting relationships with these men may speak directly to Janis’s confused and even tormented sexual feelings. Although she often bragged about her conquests with men, one could see this as a dramatic overcompensation for her lesbian feelings, as well as a compensation for her rejection by the boys of Port Arthur when she was young. As a star Janice spoke often about her increased access to “pretty young boys” and one wonders if her often false bravado when speaking about men may have simply been attempts to deal with feelings of childhood rejection and inferiority.

When children reject their parental guiding lines, they may often turn to role models to guide them. In Janis’s case because such a role model was not available in Port Arthur, she found this guidance through emulating and studying the music of Bessie Smith, who had died several years before Janis was born. Bessie Smith was and is one of the most influential Blues singers in American history and Janis felt a kinship with the blues where she was drawn not just to the music but also to the sadness and pathos that produced the music. Janis remarked often throughout her career that singing the blues required suffering, and Janis used this belief to justify and rationalize her Heroin abuse.

Janice did draw strength from visualizing the blues singers that had come before her however, and the anguish and pain in her voice while she was singing appeared to be a true representation of Janis’s often tortured life. Much like the Blues singers she was emulating, Janis did use music to make sense of painful feelings, and the power and influence of Blues singers like Bessie Smith provided for Janis a roadmap of how to process these feelings. Bessie Smith was in fact such a powerful influence on her, that Janis contributed half the money for Bessie Smith’s memorial so she could be properly honored and remembered.

Interpersonal Style perceived through Experience of Family Atmosphere

One thing that Janice seems to have inherited from her mother was a sense of frugality which Dorothy had developed from her experiences seeing her family farm lost to the depression. Janice was not particularly generous with money over the course of her career, and despite her blatant disregard for the rules, friends who went through Janice’s possessions (Friedman 1973) following her death found several “meticulously organized checkbooks, all balanced to the penny.” Janice also always scoured for the cheapest item when she was grocery shopping, and would spend extra time comparing differences in price on items although money was really no object in this instance. Considering Janice’s otherwise highly disruptive life, this seems almost miraculous, and certainly speaks to the fact that Janice respected at least some of her family’s established values.

Another instance where Janice seems to have rejected her mother’s guidance was in the area of spirituality, where Dorothy who was a Sunday school teacher, tried to instill in her children ideas consistent with conventional morality. Janice wildly rejected this idea, and adopted an extremely hedonistic attitude where if something felt good to her she was quick to do it. Janice often expressed this philosophy of the immediate throughout her life, and this ran directly opposed to the family’s religious convictions that there was a life after this one where we received our final rewards.

The family’s experiences with music are also important to consider with regard to Janis’s interpersonal style. At one time Dorothy was such a talented singer that she received a full scholarship for her musical abilities to Texas Christian University. Dorothy continued to sing in the church choir when Janis was little, and the family had a piano to celebrate Dorothy’s love of music. When Janis was young Dorothy had one of her vocal cords severed in an accident during a surgery, and Dorothy could no longer sing as a result of this experience. Seth then sold the piano and this seemed to convey an unusual message to Janis about music, and may have a relationship to Janis’s fear, repeated often throughout her career, that she would loose her voice and therefore her career.

Janice’s eventual embrace of music could be interpreted a couple of different ways. First, that she carried on the family torch passed down from Dorothy, or second, that she took to music because it was something her mother could no longer do. Considering how stormy the relationship was between Janis and her mother, and the fact that Seth sold the piano because it was too painful to have around for Dorothy, it seems possible to speculate that Janis’s music was in some ways a reaction against her mother. The kind of music Janis did go on to produce was certainly far different than the music Dorothy studied in school and perhaps Janice’s embrace of music could be interpreted as both an ode to, as well as a reaction against, Dorothy’s love of music.

Perspective on the World perceived through Experience of Psychological Birth Order

Janis was the first born child in a family of three, and this also influenced her perspective on the world. First born children are often the responsible and conservative children in the family, and can become in many ways like second parents to the other children. In Janis’s first 6 years of life she behaved much like you would expect an oldest child to behave, as her mother reports she learned to sit and cut her food and eat and talk like an adult at a very early age with amused and surprised Dorothy. Janice was also very well-behaved and had excellent manners, and her mother reports that her behavior was nearly beyond correction in these early years.

Things changed when Laura was born when Janice was six, as not only was Janis now dethroned as the only child, but Laura had health complications which took up even more of her mother’s attention. Interestingly Janis did not at this time become a jealous and overbearing sibling, but instead became very attentive to Laura and cared for as a kind of surrogate parent.

A fascinating switch in the psychological birth order perspective did happen later however, when Janis began to get jealous that Laura appeared to do things that met her mother’s high expectations whereas Janis consistently let her down. Children often find belonging in families by engaging in behaviors that are different than their siblings. In the case of the Joplin’s this happened much later when Janis was in High School, where Janis was now finding belonging as the misbehaving child where Laura assumed the role of the responsible one. Normally this dynamic is exactly reversed, but in the Joplin’s case Laura now assumed the vantage point of the first born child and Janis as the reckless and wild second born.

This pattern continued throughout the rest of their lives, as during her periods of conservative behavior Janis would often ask for Laura’s assistance picking out the proper clothes and seek her advice on style and other matters. Although Laura was six years younger, she seemed to eventually surpass Janis emotionally as well, and her story is very much intertwined with Janis’s even today. Laura eventually earned a PHD in education and became a motivational speaker. She also wrote a book called Love, Janis which provided letters Janis had written home to the family throughout her career, and this book, which was later made into a Broadway production, helped a lot of people reach a greater understanding of Janis Joplin’s inner world.

Self Assessment perceived through Genetic Possibilities

It is impossible to talk about Janis Joplin without talking about her physical appearance, as this was at the root of a great deal of Janis’s inferiority and perhaps even a partial explanation for her extreme talent. Although Janis was by all accounts an average looking girl growing up, she went through a particularly awkward stage in High School where she gained weight and also developed skin problems. In Texas in the 1950’s this must have been particularly difficult, as beauty was certainly a cherished value for women in this time and place, and a person’s self-worth could easily become tied to their appearance which seems to have happened to Janice. Rather than attempt to play a game she felt she could not succeed at, Janice instead chose to respond in the exact opposite manner, and she made her personal appearance a very low priority.

This is classic safeguarding behavior where a person creates a sense of rejection themselves before others have a chance to reject them. In Janis’s case she would put on a brave front when others would call her a “pig” in High School, but then go home and cry about this rejection. It must have particularly painful for Janis to be nominated for “Ugliest Man on Campus” while at the University of Texas, as this was a place where she had finally found some belonging and had experienced some success as a singer.

Being constantly rejected for her appearance, Janis only felt beautiful in her life when she was performing. It was on the stage where her wild sexuality and charisma finally shined, and this for Janis meant the stage became the only place where she every truly felt accepted. Janice spent the rest of her life following High School chasing the “pretty boys” and this seems to be overcompensation for the rejection she felt from the popular boys both in High School as well as at the University of Texas. She made much of her one night stand with New York Jets quarterback Joe Namath, even announcing their affair over the microphone while doing a New York concert, and also bragged about sleeping with Jim Morrison, Dick Cavett, and many other men which may have been simply further attempts to prove that she was indeed wanted by the “popular” crowd.

This certainly seemed to be a large part of her motivation to return to her High School reunion where she hoped to show those that had rejected her how she had made it. When Janis was again rejected at her High School reunion it seemed to bring all of her intense feelings of inferiority back to the surface, and have at least some relationship to her final and fatal Heroin binge.

It is also interesting to consider Janis’s engagement to Seth Morgan with regard to the timing of her reunion. Seth, whose east coast pedigree led Janis to believe that he was in fact one of the “popular” boys she had always sought after had also assured Janis he did not want any of her money, and even signed an agreement that assured this. For Janis this may have been a last grasp at fitting in and dealing with the feelings of inferiority her reunion stirred up, and a final attempt at finding the belonging that she so desperately craved.

Openings for Advancement Perceived through Environmental Opportunities

It is impossible to attempt an understanding of Janis Joplin without also understanding the times she came of age in. The 1960’s was a period of great revolution and change, and provided the perfect backdrop for Janis to unharness her raw energy and power through her music. Prior to the 60’s women had no such opportunity, and the classic model of the Rosemary Clooney type lounge singer was a paradigm that Janis helped change and recreate for many future generations. The fact that Janis came along concurrently at the height of the woman’s movement was also significant, as she became for many a symbol for women’s sexual freedom and experimentation that had previously been taboo. Had Janis come along in another era, her brazen sexuality would not have been well received, and Janis was a direct benefactor of as well as a contributor to, the women’s movement.

Range of Social Interest perceived through Other Particularities

In Adlerian psychology, a person’s mental health can be measured by examining a person’s social interest in other human beings. In Janis Joplin’s case her early inferiority produced such violent insecurity that she had a very difficult time getting close to others and maintaining intimacy in her personal relationships. Although Janis was often taken advantage of by others in her life, she relished in thinking of herself as a victim as it confirmed her existing feelings about herself.

For Janis the circumstances of her life must have contributed greatly to her confusion about other people’s motives concerning their feelings for her. Before she was famous she was mocked and ridiculed by nearly everyone she came into contact with, excepting a few select friends she made along the way. She felt inferior in her home life and that she wasn’t living up to her mother’s expectations as to what a woman should be. Then when she became famous suddenly the whole world took an intense interest in her, and it is easy to see why she would doubt the motivations behind this interest given her prior experiences.

No where was this more evident than at Janis’s reunion where she wanted to show the people who had mocked her how important she had become, while also badly seeking their acceptance. For Janis the Thomas Wolfe axiom that “You can’t go home again” seemed especially appropriate, and all of these conflicting cognitions and emotions must have created a great deal of psychic turmoil in Janis which she numbed by using Heroin.

In this regard, Janis remarked to Myra Friedman (1973) that “her only true friends were the junkies she used to hang out with” and this is a telling statement that speaks directly to the fact that drug addicts often gravitate to each other in a kind of shared misery. The fact that Janis made this remark seems to confirm her low opinion of herself, and how this low opinion affected her interactions with others. Because Janis was so in need of love from others, she surrounded herself with sycophants who would often tell her whatever she wanted to hear, which was a fact Janis was well aware of.

Although many singers from this era including Janis’s one time lover Country Joe McDonald became very involved in political causes in the 60’s, Janice’s message seemed to be more about freedom through breaking off the shackles that society imposed. Perhaps because the 60’s were such a time of freedom, many serious addictions such as Janis’s were overlooked under the guise of free living. The dream of Timothy Leary and others like him that drugs could be a mind expanding tool has not been realized, and many such as Janis developed severe and pathological addictions as a result of this idea. This was the paradox of the pairing of drugs and freedom, as, although the drugs were meant to free a person’s mind, they often made them virtual slaves to their addictions as was the case in Janis Joplin’s life.


Janis Joplin’s life was clearly very sad, and demonstrates the pathology and sadness that exists in someone who, despite achieving considerable wealth and fame, never learns to overcome feelings of inferiority towards the self. Alfred Adler’s quote “The greater the feeling of inferiority that has been experienced, the more powerful is the urge to conquest and the more violent the emotional agitation” seems especially relevant to Janis’s life. In many ways Janis positively channeled and compensated for her feelings of inferiority through her work on the stage, but when the music was over Janis was always left with the same uncomfortable feelings. Several of the books on Janis’s life describe how despondent she would be following a performance, and this may be because the stage was the only place she truly found the love and acceptance she so desperately craved.

Many factors contributed to Janis’s inferiority, and the stars all aligned in a very unique way to create the life that was Janis Joplin’s. Her early and continued rejection by the other children, particularly in High School created a lifetime of negative feelings about her physical appearance, and these feelings were probably exacerbated through her interactions with her mother who wanted her to be more like the other children. Because Janis was not like the other girls, she assumed many masculine traits, and somewhere along the way her feelings about sexuality became very confused. Although there is significant evidence to demonstrate a genetic link to homosexuality, there are also almost certainly environmental factors which can contribute to this, and Janis Joplin’s life seemed to be an excellent example.

Despite Janis’s sexually ambivalent feelings, she many times remarked about a mythical “white picket fence” kind of life that she longed for that would bring her some consistency and stability. But Janice was also terrified of giving up her stardom, as this was also the only thing she had to cling to that gave her a sense of accomplishment in life. She had created the “Pearl” image and now she had to consistently live up to it, and this required a pace that no one could possibly maintain.

Janice was also a product of her times, as more than any other decade before or since, the 1960’s were a time of great change, paradigm shifts, and revolution, and Janis helped define these times while also being swept away by them. The music of the 60’s reflected a large break in society where kids were expected to “never trust anyone over 30” that never quite considered what happened when they reached 30. For Janis, her reckless lifestyle, intense feelings of self-loathing, and raging feelings of inferiority eventually overwhelmed her, and her death at the age of 27 was truly tragic considering the further contributions she may have gone on to make.

Toody and the Jewelry Box

Some years ago my eight year old daughter begged to adopt a cat. One Saturday morning we drve thirty miles to the nearest animal rescue center and toured the cat enclosures for a suitable feline candidate.

We must have looked at sixty cats and not one of them appeared to my daughter. Then, the keeper asked if we would have prepared to spend some time nursing a sick cat. My daughter could never resist a sick animal and straight away the keeper led us into a small caravanette. Inside, the light was ultraviolet and two strange creatures were prowling around the little room.

Both the animals were near bald, except for great clumps of fur left around paws, neck and the end of their tails. They were the ugliest looking things I had ever seen. The keeper assured us they were pedigree Persians, newly rescued from an owner who had neglected their coats, since the shaved appearance. She said that eventually the fur might grow back. However, she was unable to guarantee that the fur would regenerate and wanted my daughter's assurance that, in the event of her cat remaining bald, she would still love it.

We went home with a bald cat, with a flat face. For the first few weeks the cat would come now near us. Her name was Topaz Solitaire Clementine III, but Suzie always called her Toody, short for Toodycat.

Her fur did grow back and eventually she lost her fear of us and became affectionate. She turned into a magnificent specimen, white and gray bi-colored, and her coat swept along the floor in soft, luxuriant trails. Her whiskers, which did not exist when we first took her home, grew back into long, strong, spikes, and her eyes were brilliant orange.

Unfortunately, Toody's intelligence was somewhat limited. She was the cat version of a blonde bimbo. In fact to put it bluntly, she was very stupid. She would frequently walk into a mirror thinking her reflection was another cat; she would fall off the window sills and the backs of chairs and frequently missed the kitty litter by hanging her bottom carefully over the edge of the tray.

One day, I decided to re-line the inside of my jewelry box. This necessary smearing glue all over the inside of the drawers of the jewelry box and then applying the baize lining, pressing it down until dry.

Just at the precise moment I was to apply the baize lining to one of the drawers, the telephone rang and I went into the hall to answer it. When I returned, Toody was sitting in the drawer. She looked at me calmly, as if blissfully unaware that her bottom was securely welded to a drawer. I ran, panicked, to the phone to ring the vet, and he suggested I bring Toody, complete with drawer, down to the surgery.

You can not imagine how embarrassing it is to stand in a veterinary surgeon's waiting room with a drawer, with a cat stuck to it. The receptionist laughed, the vet laughed, and an aged cockatoo laughed, to see such a silly sight.

Toody lost nearly all the fur on her bottom, as it had to be cut away and then an antibiotic solution applied to the affected area to prevent infection.

To this day I keep my jewelry in a jewelry box lined with blue baize and Persian Cat Bottom Fur.

Staying Healthy: Speech Pathologists

Speech pathologists assess, treat and diagnose communion and speech disorders. They handle and prevent oral issues, cognitive-linguistic issues, swallowing, speech and all language disorders.

If you have problems with oral motor, cognitive linguistic or language skills that have been affected by neurological events or diseases, had head or neck cancer and injuries or problems relating to under lying diseases, you will need the professional services of a speech pathologist.

Additional problems related to speech and communications that are treated by speech pathologists include speech pronunciation and fluency struggles, voice value problems, and reasoning communicative damages. Cognitive communication problems include memory, abstract reasoning issues or problem-solving defects. These problems are related to strokes, brain injuries and other medical disease processes.

If you have oropharyngeal weakness, which is a problem that causes aspiration of food and liquids entering your airway, and respiratory complications you will definitely need the services of a pathologist.

Responsibilities of a Speech Pathologist

To effectively treat and help those with speech and communion problems, a speech pathologist develops a program that is customized to the patient. A plan of care may also include alternate nutrition based on aspiration risks, diet level modifications to help with swallowing as well as communion systems that help with speech.

These pathologists assist families in learning to deal with communication problems and being involved in treatments. Caregivers are educated on impairments, disease processes and strategies for giving aid and training to speech impaired patients. A pathologist will develop home programs that are unique and help maintain swallowing, cognitive-linguist, speech and language skills.

There are also pathologists that participate in research programs to develop alternative ways to treat speech problems. Biological factoring is considered and medication therapies are research and programmed. Some research specialists are also adapt in developing computer programs to facilitate speech implants, and different types of apparatuses and techniques to augment speech in those who have speech disorders.

Employment Outlook

Many pathologist positions are in schools including elementary and preschools, plus secondary schools as well as universities and select colleges. There are other openings in speech language labs, those who are trained as audiologists, and who work in hearing and language clinics, research labs and home health agencies Over 88,000 speech jobs were recorded in 2000. The health outlook for those who are interested in pathology is expected to grow as the population ages. Those who are in older age groups tend to be prone to medical conditions that may result in speech and communication problems. These include strokes, heart problems dementia and Alzheimer’s complications. Medical advances are also improving the survival rate of infants as well as trauma and stoke victims who may have brain and cognitive disorders and injuries

Aspiring these pathologists enter the field to help those with communication problems. If you are a degreed speech pathologist or therapist you can expect to have a medium income of $54,750. Those pathologists with greater experience or those who work in lab ad research conditions have the earning potential of up to $85,000 and higher.

The Art and Skill of Persuasive Copywriting

What Is Copywriting?

Copywriting is a term that refers to the process of writing marketing and promotional texts (also called sales "copy"), in efforts to publicize and promote a product or service in a fashion that will entice the reader to buy. Persuasive copywriting contains the elements needed to engage the reader, and keep them wanting to read further. This is the fundamental goal of good copywriting – keeping the reader captivated and wanting to continue reading.

Every statement in persuasive copywriting is intended to keep the reader interested to read the next statement. This seamless chain of statements is written in a fashion that builds exclusion by adding colorful words, and psychological cues – designed to influence thought and incite responses. The job of the copywriter is to speak to the mind and heart of the reader and give her what she is looking for. This starts by knowing what she desires; then, promoting the fulfillment of those desires (then making sure to deliver … of course!).

The Headline

The headline is arguably the most important part of any sales copy. This is because if there is no interest after the headline is read, then you have lost your reader-and then a potential sale. The objective of the headline is to whet the reader's appetite and keep them salivating for more. You want to have them champing at the proverbial bit, to hear what you are preparing to reveal.

One way I often like to test my headlines is to imagine that the late, great Don "Thunder Throat" LaFontaine (the guy that did the voice-overs for thousands of movie trailers) is reading my headline. While that voice will give more flair to any headline, it really helps me put things into proper perspective. Think about how many movie sales were made with that style of enthralling speech pattern. In short, you need to make every word count.

Whether short headlines are better than longer headlines is debatable, because it really depends on the product or service being pitched. On the other hand, a general rule of thumb for the typical business sales copy is that "less is best." Getting the readers initial attention with as few words as possible is suggested.

Some examples of captivating headlines are:

– Here Is The Secret Your Doctor Does Not Want You To Know …

– 7 Things To NEVER Do During A Sales Presentation

– How To Make $ 5,000 In 60 Days From Home … No Selling

– Discover This Celebrity Trainer's # 1 Weight Loss Secret

– Instant Triple Your Monthly Sales Online

The above headlines are clear and specific; yet do not give enough information to tell the reader any of the details. This is how you bait your reader into wanting to see your offer. Notice that there are no exclusion marks and that is purely because a good headline does not require any exclamation marks.

Some proven headline concepts include those that:

– Appear to reveal secrets

– Begin with "how to"

– Feature a numbered list of things

– Mention making "$ x, xxx / month"

– Refer to doing something in a much shorter period of time than normal

The Promise

Starting with the headline and continuing through the text, there is a subliminal promise that must be translated to the reader. Even in the headline "7 Things To NEVER Do During A Sales Presentation," the promise is to arm the reader with knowledge, using a list of things that will obliterate the opportunity for a successful sales presentation. Stay focused on your promise while writing your copy, and do not waiver from your key point.

Statistics Say …

If you are not well-known in your field or are looking to add credibility to your copywriting, there is nothing that creates trust between your reader and yourself, like the expression of cold, hard facts. You will notice that I did not say sweeping statements or generalizations. If your example of a fact is: "Most women like XYZ," then you have much to learn about statistics. Something like: "In a 2007 interview with Sean Ammirati, Udi Manber – Google's Vice-President of Engineering, admitted that 20 to 25% of the searches they see daily have never seen before;" makes for a strong verifiable statistic.

Your reader needs to be able to identify the details of your statistical, and then be able to go and find that statistical (in most cases). In our Google statistic, we see that the "who" and the "when" are established early, so making it possible for anyone to find this statistic if they want verification. The date (2007) is important in this statistic, because today this number may not be accurate, and the reader is able to take that into consideration.

Consumer Psychology

The man dubbed the "father of spin" was named Edward Bernays. This guy literally wrote the book on propaganda (Bernays wrote the book entitled "Propaganda" in 1928), and learned much of what he practiced from his uncle, and he used his skill of persuasion to promote his uncle which theories would become more popular in the US than in Austria, where his uncle was from. His uncle was Sigmund Freud, and he is well known for his theories on psychology internationally.

Bernays was the architect of such controversial propaganda campaigns as the campaign to make it acceptable for women to smoke-during a time when it was seen as detestable, and also the campaign to brand beer as "the rate of moderation." Praised by many in the PR industry for his skill of persuasion and hated by others for his use of propaganda to alter public opinion, Bernays will take his seat in history as the father of consumer psychology as we know of it today. What can we learn from his controversial and often sinister-seeming approach?

Bernays knew how to make people listen and even more, he knew how to make them respond. The first major question he posed to "big tobacco" was, "Why do women not smoke?" Once he was able to determine the answer to this he was able to create a campaign to reverse the society's perspective on the issue. He was also able to place beer in a light of being a better alternative than hard liquor for those wanting to be more responsible. This same psychology was used in the "other white meat" commercial campaign for the National Pork Board back in the late 1980's (though pork is not considered a white meat by the USDA).

Start by asking yourself why your reader should care, and what they stand to gain from your offering. Use the answers to these questions as guidelines for your copy. Sell ​​the benefits and only the benefits. And seal the transaction by lowering or removing the risk of the reader with a guarantee.

The Guarantee

Guarantees can come in many forms. The most frequently used guarantee is the unconventional money back guarantee. This guarantee can range from 30, 60, to 90 days or more. The longer the time period for the guarantee the better. If you have an offer worth purchasing, there is no need to worry about too many buyers seeking refunds. If offering the guarantee was not effective, marketing firms would have eliminated that practice in writing sales copy long ago. Stand by your product with a strong guarantee. That will take the pressure off your reader, and persuade them to buy – if they are interested in your product.

Why Run Slow?

Running fast is the dream and aspiration of most runners. This means different things to different people, but it is safe to say that there are not that many runners out there that sleep happily when they dream about running slowly. Yet running slowly can be used as a tool to help us run faster when it counts.

Fast running is a very cost effective exercise. As we fly forward at an amazing pace everything that we use to propel us is carried with us. We carry all of these resources in finite quantities. We can only afford to run fast for a limited period of time before something starts to run out. Out of these resources the most important three are fuel, physiology and psychology.

As we run fast we use the fuel stored and transformed in our muscles. This energy system is heavily taxed by fast running in much the same way that fast driving burns fuel more rapidly in your cars engine. Fast running is not efficient in that sense. We would be better off jogging if we wanted to conserve running fuel. For increasing speeds we get less distance per kilojoule. Fast running is costing running in a fuel sense.

As we run fast we use our muscles, strong and supple, to launch us into the air for amazing distances, even longer than our own height, around 180 times each minute. This costs a packet as you would expect. The wear and tear on our muscles and ligaments is immense and directly related to the distance we spring (the speed we are running). Also the bits which enable the muscles to do their work, such as the bones and joints take a hiding as they are forced to resist the power of our muscles and also have the weight of our bodies pushing down on them and the corresponding force of the ground pushing up. Fast running is costing running in a physiological sense.

As we run fast we use our mental capacity to reach and maintain the fast pace. We have to ride our natural instincts to slow down when it hurts. We have to talk ourselves into ending discomfort, some degree of pain and even sometimes oxygen, water and fuel debt. Our body says "slow down" but our mind is made up and forces us to keep on keeping on. We can not do this indefinitely. There is a limit to our mental strength. At some point our bodies overcome our minds and we slow down but until that happens we are in a battle. Fast running is costing running in a psychological sense.

If we want to truly run fast we will experience significant cost and in preparation we must make sure that we can afford it. In some ways it is like a banking arrangement. With a bank account if we spend more than we have deposited we will get a letter from the bank and our gear will be repossessed. With our running, the letter from the bank may take the form of an injury of some kind and the repossession may be losing our ability to run as we would like. Surely this makes us wonder, "How can we prevent this from happening?" How can we make sure that we have resources in store to enable us to run fast when we want to?

One of the secrets to making sure we can run fast is to run slow.

"Running slow can help you to run fast? I thought they were opposites" I heard you say. But here is the truth. It is not fashionable or cool. It is not sexy or marketable but if we want to run fast then slow running definitely has a place in our training.

Let me explain …

Slow running has been given a bad rap by the running community for some time now. People are often defined as either runners or joggers (with the runners being enlightened and the joggers being the ones who have not become runners yet). However in reality every runner should have a slow running, or jogging component to their training.

Running slowly has a long list of benefits that can be experienced without the costs associated with fast running. It is well known that running at slower speeds is more productive in terms of body weight loss and maintenance than faster running. Slow running is very good at developing the blood supply capillary system which will get fresh blood to your muscles more efficiently when you do run fast. Slow running helps us lay down glycogen more efficiently for latter use. Slow running exposures us to the stress of gentle continuous running which strengthens our bones, joints, and ligaments preparing them for the rip tear bust world of fast running. Slow running exercises our psychological fortitude, preparing us for the fast running ahead. And it goes on and on. Slow running has a stack of benefits without the costs of fast running. Your bank manager would love to hear that … he would call it savings

If we only ever run slowly, then we will only ever be able to run slowly, but if we use our slow runs as a stepping stone to prepare us for the rest of our racier training then we can expect that they will help us a great deal.

When to run slow?

The three times that are most critical for slow running are as follows:

1) When we are building a base for our training. When we start a new program or season, or when we have recovered from an injury, we must badly build up a base of slow gradual running. This is equivalent to building a foundation for a house or an outline for an essay. If we build the base right we can hope for an excellent result. If not, we can look forward to an injury or other setback. Slow running should be the bread and butter of any base phase of a training program. I am currently coming back to full running after an injury and I will have finished my slow running base after over 500 kilometers of genuinely slow running. This period is a little boring and frustrating but it is the best I can do to increase the chance of staying injury free. I believe in the benefits of slow running so I do it.

2) In your weekly program throughout the season, you should ensure that there is plenty of slow running. In this case your slow running will continue the benefits your base has achieved, complete your more focused workouts and work as an active recovery session which prepares you for more fast running. Often the bulk of my training distance is done at a pace that I would describe as slow. This enables me to really benefit from my faster sessions and adapt by becoming faster.

3) After an event or during injury recovery slow running is essential to getting back to normal running as soon as possible. Slow running is a form of gentle active remedy to all sorts of wear and tear. It is the perfect remedy because it increases the blood flow to your running muscles without contributing to the load or damage significantly. If you have a choice between lying on the couch or slow running, take slow running because it will work better. It helps to heal your aching body and it also keeps your mind on an even keel.

Slow running bores me, frustrates me, embarrasses me and sometimes it gets me down but I do it because it helps me run fast and as far as I can work out it is worth it for that alone.

Slow running … it's not sexy but it works

27 Amazing Benefits of Triphala

1. Boosts the Immunity

A strong immune system is vital for everyone at all stages of life; it’s a requirement if you want to conduct your daily activities stress-free. It is because, with weakened immunity, you are prone to serious health risks even from minor health infections. Using the Triphala powder in tea and the general diet can greatly boost your immunity, especially for the old since the ability to fight diseases and infections goes significantly down as we advance in years. It’s suitable to the convalescents too and cuts across to all ages considering how vital a robust immunity system is.

2. Detoxifies the Body

Triphala is a great formula that helps to get rid of toxins from our body system. It keeps our many excretory organs healthy and in perfect condition which in turn enables them to perform their functions of eliminating toxins from our system, keeping us fresh and full of energy. Excess fats and sugars are just but examples of toxin our body system and if unchecked raise the level of stress and lack of focus.

3. Helps Improve Blood Circulation

It helps in purifying the blood by getting rid of low-density cholesterols in the circulatory system enhancing the flow of the much-needed blood to all parts of the body efficiently. It is key for a healthy heart and very important to the whole body system in our daily activities as it minimizes the risk of heart attacks and many other heart-related conditions.

4. Regulates Blood Pressure

This herbal formula is good in regulating blood pressure by controlling the release of sugars in the blood and enables the pancreas to produce insulin to maintain the amount of sugar in the blood system in a balanced check. Well-Regulated blood pressure is essential in this era of too much sitting, and less of exercises and regular use of Triphala guarantees that.

5. Cures Arthritis

Accumulation of toxins in the joint systems causes arthritis, leading to swollen and painful joints. Lifestyle and bad eating habits lead to accumulation of undigested food in our system, which turns toxic with time leading to this condition. Triphala cleanses the colon by getting rid of these toxins and eventually leaving behind a clean detoxified system.

6. Regulates Hormonal Imbalance

Consumption of Triphala helps to balance the hormone levels in the body leading to a healthier stress-free life. Hormonal imbalance is a tread that’s unfolding at high levels in both men and women. The cause is stress at workplaces and families leading to poor eating habits and lack of body and mind exercises. Uncontrolled secretion of hormones causes some cells to develop abnormally which is something to get anybody worried.

7. Helps in Weight Loss

The Triphala herbal formula helps to unclog the accumulation of undigested foods in the digestive system. It enables the efficient absorption of nutrients in the body system and removal of the waste product from the system properly, which is a sure way of riding the body of unnecessary weight inform of undigested or unabsorbed food materials in the colon. It is an excellent natural remedy for living an obesity-free lifestyle. It is not a small fit living with obesity and if possible avoiding it is all the better.

8. Boosts Eyesight

It boosts the strength of the muscles surrounding the eyes improving the eyesight. Also, it cures redness in the eyes and removing dark spots around the eyes by gently washing the eyes with the solution of this wonder formula. Disturbing eyesight or a painful one is capable of disrupting the functions of a bunch of other body parts, not to mention the pain and the risk of losing an entire ability to see properly.

9. Prevents Formation of Cataracts

It is one of the many natural remedies reliable in preventing the formation of cataracts in the eyes. Washing the eyes with the solution coupled with its consumption to cure constipation is one way of naturally preventing cataracts in the eyes. Internal causes of eye disorders are ignorable due to lack of information, but it is all well that Triphala natural formula comes in handy.

10. Gets Rid of Bad Breath

In our hurry to attend to other weightier matters, we brush our teeth only to realize that we still have that bad breath at the office. It is indeed an awful experience but sometimes, bad breath doesn’t come from the mouth alone; it can originate from the stomach too. The Triphala natural formula is good for clearing the undigested food substance from the digestive tract, which harbors the bacteria that cause bad breath. It is also preventing infections of the mouth that cause gum diseases.

11. Reduces Rhinitis

The respiratory tract consists of the mouth, nasal passages, pharynx, trachea, bronchi and the lungs. Triphala clears the unnecessary mucus in the respiratory system that causes rhinitis, bringing about a stronger and healthier respiratory system in both the upper and lower sections.

12. Anti-Cancer

Due to its high antioxidant qualities, the Triphala natural formula is good in boosting immunity and fights the growth of abnormal body cells otherwise known as cancer cells. It’s also good at reducing tumors in the body by hindering their growth and development. With the current rise in cancer-related ailments, this natural remedy is in no doubt something to try out.

13. Cures Anemia

The Triphala natural herb formula is rich in iron and Vitamin C, which increases blood production in the body. Sufficient blood in the body makes the body to function efficiently and leads to a healthy heart and mind, and reproduction of new cells. However, this condition is at minimal levels but it is wise to be on the safe side.

14. Manages Diabetes

Diabetes is becoming a common menace due changed eating habits and lifestyle. Higher levels of stress at work and family relations are unforgivingly increasing diabetic cases by the day. It has become so rampant mainly due to its genetic nature, affecting even those of the age of minority. This condition is hard to live with, however the use of Triphala regulates glucose and fats level in the body. It also regulates the secretion insulin to maintain a comfortable balance in the body.

15. Laxative

Triphala is a natural laxative due to its ability to to unclog the digestive tract, which reduces anxiety and fatigue. It has a relaxation effect on the colon muscles and this helps to regulate the bowel movement, nourishing and strengthening the whole body system and mind.

16. Cures Stomach Disorders

The use of Triphala can easily eliminate a number of digestive disorders. A natural stomach purifier, it cleans the colon and the whole of the digestive tract eliminating most these disorders caused by bacteria from harmful toxins in the system. When taken in mild doses, it has a cleansing effect on the stomach that comes about slowly but surely, substituting the need to see the doctor and hustle of tests due to minor stomach disorders.

17. Regulates the Voice Quality

Yes, you heard me right the Triphala natural formula clears the nasal cavities and rids the respiratory tract off the unnecessary mucus that otherwise hinders production of quality voice from the voice box. For people that sing or speak regularly and clarity of their voice matters, this natural remedy is ideal. It’s efficient for breaking the voice barriers in the larynx easier breathing intervals.

18. Improves Skin Texture

The Triphala natural remedy helps to keep the skin rejuvenated and giving it a glowing luster with its oxidizing effects. By cleansing the body of toxins and purifying the blood, it gives the skin a hydrated appearance and aids in minimizing wrinkles, skin blemishes and scars, by helping to repair broken or damaged skin tissues. A youthful skin appearance is a coveted corner and this natural formula is ideal for that.

19. Cures Acne and Eczema

The onset of acne and even eczema can cause great discomfort and stress. Looking at the once beautiful face on the mirror filled with pimples and bumps on the mirror is sometimes unbearable, but this natural formula comes in handy to cure such conditions with less worrying of outrageous side effects, since some of the causes begin inside the body and the Triphala has the capability to heal from within the body system.

20. Enhances Hair Growth

Stunted hair growth and weak strands that are broken at minor tags is boring and stressful but Triphala comes loaded with benefits that restore confidence in texture, volume and strength. Hair falling is sometimes attributed to bacteria or fungal infection on the scalp, so when the body systems is strengthened in immunity and detoxified as well, there is nothing to worry about. This natural formula has more benefits in increasing Vitamin C and Phosphorous that is important for hair growth and preventing premature greying.

21. Alleviates Dizziness

With its ability to nourish the body by detoxifying and cleansing the digestive system, Triphala gives the body a nourishing effect. Dizziness results from the accumulation of unhealthy fats in the body that causes slow metabolism and hence lack of energy to function properly. This powder is very helpful when it comes to elimination of excessive fats and toxins that slows down essential body mechanisms.

22. Enhances Productive Health

Blood detoxification plays a big role in the reproductive health of both men and women. Triphala purifies the blood, enhancing efficient blood circulation and the repair of broken tissues. This maintains a perfect menstrual cycle in women leading to a healthy reproductive process. It boosts fertility levels in men too, by aiding the body to break down the nutrients sufficient for the body functions while getting rid of the excess food substance leaving a rejuvenated and a relaxed body system.

23. Enhances Nutrients Uptake

When unabsorbed food material blocks the digestive system of the lower section, it poses health risks by preventing the uptake of fresh essential nutrients needed for proper body functioning and tissues repair. The natural formula in Triphala helps cleanse the system off excessive fats and unabsorbed substance in an amazing way. This enables the absorption of nutrients that are much needed in the body and building of cells and tissues.

24. Body Healing Abilities

After a heavy breakdown of body tissues due sickness or other activities that require extreme disintegration of cells, the body needs a new supply of cells and repair or building of more tissue. The natural formula of Triphala is very rich in Vitamin C, and other essential nutrients, which is pivotal in cells reproduction makes it a revitalizing agent that enables the broken down cells and tissues to heal naturally.

25. Anti-allergic

With a superbly functioning body system, it is easier to withstand some of the extreme conditions that turn allergic.Triphala works excellently in clearing our respiratory tract off excessive mucus that sometimes lead to breathing problems. It also cleanses our blood and digestive systems, eliminating otherwise would-be breeding ground for bacteria. Therefore, it would be enough to refer to this natural formula as anti-allergy.

26. Anti-aging Tonic

The Triphala formula is an anti-aging natural remedy in many ways. It protects the body from succumbing to many health conditions that attack the body cells and from getting old. By supplying the body with iron and calcium, it increases strength to the bones, as the blood production is increased. It acts as a purifying agent for the blood system, which in turn improves blood circulation leading to a healthy heart. Also, by maintaining a toxin-free system, longevity is no doubt achievable.

27. Reduces Stress

Without the numerous benefits of this wonder-working natural formula, stress would be inevitable. The influx of toxins in the body system would lead to health breakdown and ailments. Accumulation of excessive fats in the body is by no means a comfortable situation to be in, and it is controllable by taking Triphala. With hormonal balance in check, it’s definitely a relief to the growing number of cases out there in need of a natural cure to this condition. It would not be easy living an obese life due to circumstances that are avoidable but otherwise taking this natural remedy to bring down accumulation of unused fats and sugars in the body. Arthritis is a stressful condition to deal with, the over- the counter drugs and their enormous side effects, but with Triphala natural formula, this condition can be under control, alleviating the inflammation and the pain. With the increase in diseases that leaves people asking how it all happened, the use of this tonic that revives the immunity and conditions the body functions back to normal is some light at the end of darkness.

Know the Options of Dental Fillings for Your Teeth

These days patients have become far much vigilant than what they were few years ago. Patients are now taking good care of their oral health. That being said there are many others who suffer from cavities and have to undergo dental restorations with the help of dental fillings. There are different types of fillings which are being used these days and hence we take up this opportunity to talk about all of them. This is an attempt to help you out so that you can choose what best suits you.

There is one such dental filling which has been used since ages. This is the amalgam filling. This is being used since the last 150 years. The composition of amalgam filling is a mixture of metals – just as the name suggests. So ideally it contains 50 percent mercury, along with tin, copper, silver or zinc. As compared to the other types of dental fillings the advantage that amalgam has is that they are less costly, very strong and last really long. However the disadvantage is that they are silver in color and over a period of time the color diminishes. This means that when you open your mouth there will be something odd for people who are talking to you. Furthermore there was a time when amalgam fillings were deemed to be unsafe by ADA because of mercury content. However now it has been proved that the level of mercury is safe enough to be used but then it is always better to keep your options open.

Your next option for dental fillings is the composite filling. They are made out of powdered glass and acrylic resin and are far much advantageous than the amalgam fillings. The biggest advantage of composite filling is that they can be colored to match the color of teeth. This makes the teeth much more appealing and is really effective for people who always desired natural looking smiles. Composite filling is considered to be durable however not as much as the amalgam filling. This is the very reason why the life of this type of dental filling isn’t that very long and that’s why they are perfect fit for small fillings. Dentists would recommend it to patients who feel little pressure in chewing food.

Gold dental fillings are your third best option when you decide to undergo dental restoration. They last really long and are highly durable so much so that ADA has claimed they will last for as long as two decades. However you must be aware that such sort of durability won’t come in cheap. They are really expensive and you will have to spend a lot of time at the dentists’ clinic to get them fixed.

Porcelain fillings are another option for you and have the traits like the gold and composite. They are expensive and require multiple visits to the clinic. On the other hand they are fragile but look like natural teeth which helps in giving you a natural appearance.

Lastly resin or Glass Ionomer are also the option for dental fillings. There are used on the primary teeth or they also may be used to fill small areas where the decay is present. They are very delicate hence they are generally used on kids.

Let your dentist take a call on it. They will examine your teeth and after every consideration they will suggest the best dental filling which can be used. Apart from that make sure that you follow proper oral hygiene so that bacterium does not give birth to plaque. This turns out to be dangerous and leads to teeth restorations.