Whilst we may think of motivational speakers as featuring predominately in the world of sport, they are actually increasingly used in business. In the past, business speakers with a particular area of expertise were drafted in to give advice in the workplace, but increasing employers are giving more importance to morale, attitudes in the workplace and openness to learn and improve.
This explains why motivational speakers are becoming more of a regular feature in training days, away days and conferences. Sometimes, it is not a person's knowledge that needs to be improved, but rather their morale or attitude. It's long been said that failing to believe in oneself is to set oneself up for failure, and motivational speakers can help to address this.
One of the problems with a poorly performing workplace is the cycle of failure employees find themselves in. Things are going badly, so people start to feel hopeless and less inclined to try and improve their situation, so things keep going badly. Motivational speakers understand this cycle and have techniques for getting people to reassess their situation and doing something about it. If the audience can change their attitude from being fearful and frustrated with their situation to viewing it as an exciting challenge and something to resolve then they are on the way to beating the problem.
Another of the reasons why people may not be performing as well as they can be at work is them feeling undervalued. Motivational speakers can build morale and a sense of team so that each individual understands their role and how it affects the success of the team as a whole. If an individual feels needed and as though others are relying upon them then they are more likely to feel motivated.