Unique, electronic advertising is the quickest growing promotional industry and is not set to stop growing, this is due to the countless varieties of solutions out there. If you are a large company you could have enough money to get a video wall and install it the side of a construction near a major road getting the greatest number of audience. Reality is we just do not have the money for this type of solution so the likes of nail salons, hair dressers and even high street clothing companies are looking at digital posters to publicize their items.
A digital poster is a rather general term and covers both free-standing LCD marketing monitors as well as wall hanging screens, the most cost-effective are the wall hanging units and these can easily be fitted in any salon making it an instantaneous talking point with customers and staff alike.
LCD advertising display.
This type of technology combines a LCD display with an inbuilt campaign player that hosts the ads locally on a storage card, in a lockable, safe partition. What makes these unique is that they can be used in either panorama or upright position, so if you plan on using a lot of film clips to sell your goods landscape orientation would be best for this, on the other hand if you are advertising hair products portrait could be your option of how the images are displayed.
Using this equipment it is easy to use promotional videos and pictures to use on your dynamic advertising, for case in point if you are a tanning salon you could offer and advertise skin enhancers so tan's last longer etc and use the manufacturers marketing products to do this , (all you would have to do is drag-n-drop it from the DVD to the memory card, then select how the media is displayed.)
Self-supporting LCD advertising displays.
Related to a digital poster, but floor standing, these have a LCD screen built-in to the body and are only available with the TV in upright mode. The content is stored just as on a digital poster, using a storage card. These do take up lots of floor space in contrast to the digital advertising poster that can be hung in shop windows and perfect for retailers in shopping centers and malls when consumers pass by they can see the full range of services and goods you offer.
One of the benefits of floor standing advertising screens is that the body can be customized with the corporate decals, this will add to your brand and your consumers will then link you with the leaders in your business industry.
One of the options built into the on-screen menu for either equipment is the facility to have scrolling text at the bottom of the display and this is easily achieved by creating a xml file using notepad and adding it to the memory card and using the menu call up the file and then pick the size of the text, the color of the setting and the color of the wording.