1, the overall situation of
Fuji economy released on the 18th, “2009 General Survey global consumer electronics market,” the report said 2008 annual global production of about 1.7 billion consumer electronics market 34.73 million units in the next few years will maintain a 2% to 3% per year compound annual growth rate continue to grow; to 2013 years will grow to 1.9 billion 99.3 million units.
Reported that the mature markets of Japan and to Europe and the United States demand for high value-added products replacement; as well as the BRICs (BRIC) as represented by per capita disposable income in emerging markets increased, to enhance purchasing power to drive new demand for household appliances into the “outbreak period”; two factors will drive the global consumer electronics market within the next five years to maintain a rapid growth momentum. In addition, Southeast Asia, Eastern Europe and Central and South America and other countries (regions), home appliance market from infancy to the formation of phase transitions, will become the global home appliance market in the next few years, new growth points and will drive the global home appliance industry, industrial chain and industrial pattern of the allocation of a new round of adjustment.
From the national and regional production trends point of view, China, as a “world factory” bear 77% of the global home appliances market, production capacity, which hold an absolute advantage. Yet the United States, Europe and other household appliances production in most countries and regions are showing a significant reduction of the corresponding momentum. However, Japan (2.7%) and other countries in the multi-functional, intelligent, digital, environmental protection and energy-efficient production of high value-added home appliances has shown a certain degree of growth momentum. In addition, Southeast Asia, Thailand, Vietnam, India and Asia • Oceania region (7.2%) are being gradually becoming the world’s largest white goods, one of the main origin.
Products, Japan’s Fuji economic forecasts, with the improvement of living standards in emerging markets, washing machines, electric irons, vacuum cleaners and other clothing to live will be significantly associated with product demand growth in mature markets is expected to offset the negative impact of declining demand, thereby maintaining about 2 ~ 4% The annual compound growth rate continued to grow. In addition, the warm water washing toilet seat, water purifier, ionic water trap to high value-added products, may face limits to growth in Japan and Europe and the United States markets, thus promoting these products continue to expand the functions and values to stimulate consumer demand in mature markets such as Europe and the United States the same time, Development of the low prices to stimulate new demand in emerging markets.
Lighting, the Fuji economic forecast, the world’s light output in 2013 compared with 2008 decreased 22.1%, decreased to 8.4 billion 12.35 million, of which 2013 annual LED (light-emitting diode) light output would be greater than in 2008 14.75 million increased by 40 % or so, is expected to reach 20.65 million or more. Fuji economic forecasting, said that with the strengthening of national environmental protection measures, high-energy ordinary incandescent lamp market demand and the sharp reduction in production will show a significant trend; while the long-life fluorescent lamps and LED lamp replacement demand will be substantially upgraded so as to drive the global lighting rapid market into “LED era.”
Cooking-related aspects of the kitchen appliances, Fuji economic report said that demand in mature markets while a great fall trend, but in emerging markets, particularly China household electrical appliances to the countryside, consumer trade-in policies to stimulate the active promotion, the Chinese mainland and refrigerators kitchen appliances showed explosive growth in demand, which offset the decline in demand in other countries the negative factors, and 2013 is expected to yield a global culinary kitchen appliances would be more in 2008 grew by about 15.7% to reach 670.16 million units.
Reported that air-conditioning, fans both products occupy air-conditioning, water heater for about 70% of the production. At the same time, an important feature of this market is China’s real estate to consumer, that is, China’s domestic production and domestic consumption, the ratio is much higher than other products. In the countryside, driven by household appliances, China’s domestic manufacturers have launched low-priced products, thereby accelerating the process of popularization of the middle class, China has become the world’s air-conditioning, water heater’s largest producer and consumer. In addition, China’s air filters, dehumidifiers, humidifiers and other products production and sales, but also with the increase in consumer incomes rising demand showing momentum. Fuji economic forecast, driven by the China effect, the global air-conditioning, hot water associated with the market in the future will keep 3 to 4% per year compound annual growth rate. On the other hand, production and sales are an absolute majority of the world’s Zhan Zhao in China market, so the next 3 to 5 years of the global market.
Health and beauty products, home appliances, the next few years will show a steady growth, limited room for growth in the mature markets of the circumstances, the rise of China’s new rich class and the low price of the product, in the middle income group to pursue the high quality of life, etc. factors, both will lead China to become the next few years, the global beauty health home appliances market in the “new growth point.” The North American market, electric toothbrushes, sphygmomanometer and other personal care products will remain the trend of steady progress, thus promoting the global market will grow 16.51% over 2008 to reach 552.37 million units.
Second, the three most popular products
In addition, Fuji economic reports, LED lights, air filters, electric water heaters and other products will become the three major global consumer electronics market over the next few years, a major hit. As the new influenza, the 2009 major companies have varying degrees of expansion of the air filters of the production capacity, product type from the popularity of high-functioning that extends to form a relatively complete camps of goods. 2009 Annual Global Air Cleaner production, China accounts for about 8 into a weak, large companies with characteristics of the flow of market demand in Asia, has increased in China and the surrounding areas the proportion of production. Meanwhile, the Chinese OEM manufacturers introduced new products were particularly noticeable.
LED light is called the richest growth products. Fuji Economic Forecasting, 2013 Annual LED (light-emitting diode) light output would be greater than in 2008 14.75 million increase of about 40%, is expected to reach 20.65 million or more. And predicted that, with the strengthening of national environmental protection measures, high-energy ordinary incandescent lamp market demand and the sharp reduction in production will show a significant trend; while the long-life fluorescent lamps and LED lamp replacement demand will be substantially upgraded so as to drive the global lighting market quickly into the “LED era.”
Electric water heaters and air-source heat pump is considered second only to the second most popular LED light products. Reported that, at present these two categories of products produced in China, rapid growth, accounting for more than half of the world, followed by Japan into three or so, Western Europe into one. On the other hand, known as the “green Cute” air-source heat pump, then popular in Japan, which accelerated the trend, making the country known as the world’s largest market; at the same time, Europe and China’s demand is also growing slowly . However, by the boiler system, “pre-emptive effect”, demand up the pace of expansion slowed.