Writing an introductory speech is far different from making or delivering one. Most people would consider writing the introductory speech far easier than having to deliver it. This is supported by the findings of various surveys and studies which have listed public speaking as the number one fear of a majority of people. Having said that, it does not mean that writing the speech would be any easier. In this context, writing an introductory speech for yourself would be far easier than writing it for somebody else. This is because you know exactly what you would like to say and how you are going to say it. However, in writing an introductory speech for others, there are many unknown factors and you have to do your best to learn and get the right "feel" about writing an introduction about them.
- Time. The amount of time allocated to an introductory speech would very much depend on the nature of the introduction. Is it about yourself? Is it for somebody else? Is it to introduce a speaker or is to introduce an award recipient? Of the many types of introductory statements, the one in which a speaker is introduced will be comparatively shorter than others. This is because, the main focus will be on the speaker and not the person who introduces the speaker.
- Connect with the audience. Before starting to write an introductory speech, try and visualize the audience and hold the image through your writing. This would help you to appreciate what would go down well with the audience and allow you to highlight the contents of the speech accordingly.
- Start warm. Start light. Start positive. Something about how and why you have to make the introduction. Write about why it is a delight or privilege to introduce the person, not so if it is about introducing yourself and a quick mention on some outstanding quality of the person being introduced. If it is about yourself, you may start by saying that it is a pleasure and privilege to introduce yourself to the audience.
- Write about the person. A brief personal background, main hits and then achievements. If these are far too many, select the parts that are especially relevant to the target audience. If the speech is about yourself, write about your work and motivation for doing the work. You may want to pick an outstanding trait and quality and write a bit more about it especially if it is particularly relevant to the audience.
In writing the speech, keep the presenter in mind. What types and sizes of fonts or letters would be suitable? Usually double line spacing would be preferred. You may consider using light colored paper which would make the letters stand out better. If you are writing the speech for yourself, it would be better if the speech is in the form of notes. However, it would be a good idea to write out the speech and then make notes based on it. If the introductory speech is to be written in the form of notes, cards would be a better choice. Ensure that the speech is edited carefully for spelling and grammar. A good dictionary and thesaurus would indeed be helpful though you may even prefer to use software to help you edit the speech.