There were several doubts raised by physicians about marketing a medical practice in the late 1980’s and early 90’s. Today, all those doubts have been flushed down the gutter. The scenario is such that every medical practice, be it an old one or a new, is scurrying to fend off fierce competition. World population has crossed 7 billion mark and so as the number of patients. In order to gain popularity and earn hefty revenues, physicians are eating into each other’s patients. Room for new doctors is narrow, as patients are absorbed by hospitals and reputed physicians with the help of smart marketing. This article will explain how you can use marketing as a powerful tool and what avenues you should consider before launching a marketing campaign.
1. Marketing a medical service requires an in depth knowledge of the target audience. Your ability to determine client needs and finding out ways to establish contact methods have to be supreme. For instance, if you practice dentistry, you want to target kids, their parents and elderly as well.
2. Create an online presence through a website. Website development is one of the subtle and tactical ways to inform prospective patients about your practice. Feature high quality and informative content along with ‘before’ and ‘after’ photos. Mention your address, working hours, services and emergency visits, if you offer any. Back it up by good quality search engine optimization. Having a website alone will not get you the desired number of patients. In order to make your website search engine friendly, hire SEO experts.
3. Consider the impact social media has made on the medical industry. Are you taking full advantage of what Facebook, LinkedIn and Twitter has to offer? Set up a complete personalized profile on these sites. The more precise you are, the better it will be for potential patients to find you via the search engines. Make sure to mention your accolades, skills, expertise, and include a professional photo of yourself to increase trustworthiness.
4. Content creation is a large part of medical marketing. If you seek huge traffic to your website, it’s better late than never to start a blog. You can write blog posts on your expertise or anything related to the medical services you provide. Add some health tips for readers. Share your blog with existing patients and encourage them to further share it with their friends.
In the end, the thing, which matters the most, is patient’s needs. To give them the ultimate care and treatment must be your first priority. Marketing will show a positive effect only when you take care of your patients.