Merchandise that is displayed well will be sold more easily. Taking the extra time to design an effective display for your products will greatly increase customer attention and sales. In order to compel a buyer to purchase a product, they must see a need for it, and that need can be created by a well-displayed product.
In order to sell anything, the item must be on promin display to potential consumers. Product features need to be prominently advertised and identify specifically how it will meet consumers' needs. If no need currently exists, it's the display's job to invent it-marketing's essence is about creating needs where none exists.
Pointers for Designing Effective Displays
o Customers must be able to see it! A display needs to be located where the most customers can see and appreciate it.
o An attractive retail display will stand out. It should be placed in an area of the store where it will be noticed. The entrance to the area of the store that is selling the same or similar products is an excellent place for a display. This enables shoppers to start the comparison process when they walk into the relevant section of the store.
o An effective store display should draw customers in and make them want to physically handle the product. It's important for your potential buyers to "get a feel" for the product, as this is a critical component of the consumer's decision-making process.
o Attract potential customers with a good display that highlights the products two or three most unique, useful, and compelling features. Do not confuse your customer with a barrage of "key" points.
o There should always be a trained staff member available to explain product features. A well-displayed product will likely invite prospective customers to ask technical questions, and trained staff will be prepared to handle this situation. Customers will compare the features of new products to those of existing ones that they've seen or bought.
o It is important that your display be well-made. They should be visually appealing and sturdy enough for the weight of the product. The materials used to construct the display stand should be inconspicuous. If an item is presented invitingly, customers will want to hold it and turn it on, if applicable. Therefore, be sure your display is sturdy enough to withstand customer handling.
o The display should have well-designed danglers. You need to draw the attention of customers who are in other parts of the store to the display. The material should catch the customer's eye, first of all, and then be able to keep them there to spend time investigating the product. This is especially useful if it was not their intention to buy the product in the first place.
o A well maintained display is important too. It is best for the staff to rearrange the display often, even to the point of having it done after each customer visits to the display. Every customer, regardless if it's the first or the last, needs to find the display appealing.
Something to remember when designing displays is that, the sales that are made should recover the costs. However, the display should be visually engaging to the targeted consumer who will likely be buying the product.
If you keep in mind the type of customer that will be most likely to use the product and the features of the product, you can design a display with ease, and it will take half of the effort out of selling the product.