Adult diapers, as is obvious by the name, are ‘diapers’ for adults who deal with urinary problems and bowel weaknesses. Many individuals who cannot control their bowels and their urine cycles use adult diapers. They are also used by pregnant women who feel like urinating urgently and frequently. Basically, adult diapers are mostly used by people who have less or no control over their bowel movements or urine control.
There are many diaper brands selling diapers specifically designed and targeted for grown-ups. Many of these brands often send a supply of adult diapers to users as free samples; so that their brand gains momentum and diaper users are aware of that particular brand. Often when a new type of adult diaper is introduced, the company that is marketing it will send out a few free diapers to adults who use them and are on their marketing database. In this way, customers are aware of the new brands, and if the particular brand is comfortable and easy to use, the sales of that brand pick up quickly, thanks to the free sampling method of marketing.
Many manufacturers of adult diapers also engage in another way of giving out free samples. They publish a catalog featuring their entire range of adult diaper products and distribute these catalogs among many potential customers featured on their database. The customers can then request a particular type of diaper be sent to them as a free sample. On trying the free sample, they review it; gauge its comfort, its quality, as well as its level of absorbency. It they are satisfied with the product, they will order more from the catalog at the quoted price.
Therefore, we see that users often buy products like adult diapers only after trying the free samples.