Today, virtually all businesses have realized the need to have a web presence; one man newbie, small, medium and large organizations all now have their presence on the web. For organizations to market their products and services efficiently and profitably they need to have a reliable, effective and goal-centered website. A reliable website will help businesses have lower advertising cost and in the effective marketing of their brands.
Though designing a good website can be an overwhelming task but it is left to you to decide whether you’ll do it yourself or hire the services of a professional. However, you must note that there are essential practices to be observed in designing a website if the site is to be visitors friendly.
Hereunder is a list of website design essential practices that will help you have a powerful and reliable website that will make it easy for you to reach your prospective customers:
1. Peculiar, Simple and Fresh Site.
Make sure the homepage can answer crucial questions such as who you are and what you do in a straight forward language.
Remember that your website showcases your brand and it will create a first impression on your prospective customers when they visit your site for the first time. Consider the impression that you intend to create and the information that you want to present to your prospects.
Minimize the use of complicated futures such as flash animation as visitors to your website may be doing so from laptops and mobile phones.
2. Display Your Products and Services.
If you intend selling a product or service on your site ensure that you clearly display that product or service on your homepage. Keep in mind that you only have a few seconds to make a good or bad impression; for this reason you need to ensure that you create a good impression their minds. Spice your site with some good photographs and or images (relevant and appropriate). This will help to highlight your products and services. Ensure you do net overcrowd your site with photographs since having too many images can confuse and divert attention.
3. Website Load Times.
Slow loading websites easily irritate visitors and may cause them to quickly navigate away and never to return in future. This can result in poor conversions. Make sure you have sufficient bandwidth from the word go to support your designs especially if your web site is graphically intensive. This consideration is very if you intend to serve a large audience.
4. Make Your Site Easily Accessible.
Consider how viewers with slow internet connections will be able to access your site. Also take into account how physically challenged people, for example, partial blindness can learn from your website. A definite way to attract such consumers to your business is to have an easily accessible website.
5. Ensure Your Website is Well Organized.
An organized website gives better user experience and is generally desired by search engines just as real people will favour good organization. Always remember that when potential customers check out your web site, they are typically trying to find particular information. Rarely will they read the entire pages – they will just skim headlines and small portions of text and view the photos. There is no doubt that a well-organized web site that gives information in an arranged manner will be effective and successful in comparison to the one that looks unorganized. A good and relevant headline is imperative given the fact that most people will pay no attention to content when they find the headline irrelevant and non- interesting.
6. Quality Content.
Quality, reliable and fresh content is very important. Remember as they say in this business, “Content is King.”. I believe you are aware that search engines index sites according to the quality of content. Your site gets to be desirable for search engines when you have plenty of quality content on your site. Ensure to keep the content fresh and updated. Remember that poor content can quickly drive away a visitor from your website.
7. Appreciate The Difference Between Design and Development.
Web page design concentrates on the design of websites while website development is concerned with what every page does; though both are usually learned by website designers. Bear in mind that in building a website you shall need both the design and development of the site. While some web developers/designers are more skilled in front-end development and others in backend development, but a lot of them are good at both.
If you desire to seek the services of a professional web designer/developer, don’t forget to ask for a couple of samples of their recent work so that you can determine their level of expertise.
8. Choice of Domain Name.
Your domain name should convey relevant and important information to people visiting your website; it should tell them what your business does. It should also be a great way for your targeted prospects to conveniently see your site. Endeavour to have a domain name that blends with your business name.
9. Consider Search Engine Optimization and Search Engine Marketing.
Bear in mind that Search engine organic ranking/Search engine optimization (SEO) and Search Engine Marketing (SEM) activities can deliver incredible leverage to all manner of businesses; hence these should never be overlooked in your website development and design.
10. Make use of Online Tools in your Website Development.
The use of online tools such as plug-on and extensions in your website design/development will help run your business proficiently and cost effectively. Search for these online tools and put them into use as they will enhance the functionality of your site. This will in turn help your online marketing endeavours.