Dear Forward-Thinking Acupuncturist,
Successful acupuncturists all have one thing in common, they’re never 100% happy with their current level of financial success. They always want more, and one of the biggest ways to increase the number of patients you see in your acupuncture clinic is by using powerful direct-response marketing. Whether you are making $20,000 a year or $1 million a year in your clinic, there’s always a possibility for growth.
Your acupuncture clinics growth strongly depends on the mindset you have and the wealth attraction beliefs you have been trained to follow. You can’t grow you acupuncture practice without knowing, whole-heartedly, that you have the ability to drive massive amounts of patients to your clinic.
You really have to believe that.
Here are 3 easy ways that you can transform your acupuncture clinic from the level it’s at, into a profit making machine.
1. Always track your marketing statistics
This might appear to be a bit obvious but most acupuncturists never do it. You should always track and gather as much information as possible. Track how many prospective patients walked into your clinic, track how many prospective patients actually converted into paying patients, evaluate your marketing, keep an eye for side products you might have that your patients are buying, how many patients come back within a certain amount of time, how many prospective patients don’t decide to work with you, and so on…
With all of this information you’ll be more educated as to how you acupuncture clinic’s marketing dollars are doing and where you can increase (and decrease) your efforts.
2. Find people you can trust
For my websites I have one person that does all of my work for me. I can send him all of the ideas I have running around in my head and he and his team make my dreams come true, literally. I can pay him in advance and know that he’s going to get everything done and give me weekly status reports so I don’t end up twiddling my fingers, “hoping” that my website will be done on time.
You really do need people you can trust and depend on. Everyone likes to feel as if they did everything on their own but without help you might as well close up shop and go home. This is why having a marketing coach or consultant is crucial to your clinics success. They have the proven blueprint for you to have a thriving acupuncture clinic and practice.
3. Develop your passion
Sometimes I need to go outside and just stare into the night sky to remember why I’m doing what I’m doing. It’s easy to get caught up in the craziness of everyday hassles and get unmotivated. It happens to everyone. Sometimes taking yourself out of what you routine is, even if it’s just for a day, can work wonders for your imagination and ultimately boost the creative juices you use for your acupuncture clinic’s marketing. Use this time away to revive your passion.
The next time you feel unmotivated and down, remember these 3 simple business tips and put them to use in your acupuncture clinic.